Global E-Commerce Sales Share 2022 to 2024 Triple Pie Chart

In 2022, Fashion emerges as the leading category in global e-commerce, capturing a significant online sales share of 22.0%. This indicates a strong consumer preference for fashion products in the digital marketplace. Following closely behind, Electronics secures an 18.5% share, highlighting the popularity of tech gadgets and devices among online shoppers. Furniture and Home products also make a notable impact with an 11.7% share, reflecting the importance of home-related items in e-commerce transactions.

Moving into 2023, the online sales share across categories continues to show stability and growth. Fashion maintains its lead with a share of 21.7%, indicating sustained consumer interest in clothing and accessories. Electronics and Furniture and Home categories also see consistent shares of 18.4% and 11.9% respectively. Food and Personal Care products witness a slight increase to 11.4%, reflecting evolving consumer preferences in this segment.

Looking ahead to 2024, the e-commerce landscape is expected to witness diverse trends in category shares. Fashion is projected to maintain its lead with a share of 21.4%, indicating its enduring popularity among online shoppers. Electronics and Furniture and Home categories are also anticipated to maintain steady shares, reflecting consumer demand for tech and home products. Food and Personal Care categories are projected to see a slight increase to 11.6%, showcasing evolving consumer behaviors in these segments.