In 2024, Coursera holds the largest share of worldwide online learning platform users at 24.2%, making it the most popular platform. Following closely is Udemy with a share of 19.6%, indicating its significant presence in the online learning market. edX secures the third position with a share of 14.7%, showing a considerable user base. LinkedIn Learning and Khan Academy follow with shares of 11.1% and 9.8% respectively, highlighting their roles in online education. The remaining share of 20.6% is attributed to other online learning platforms, showcasing the diversity in the market.
Coursera's leading position in 2024 reflects its strong reputation and extensive course offerings, attracting a large user base. Udemy's popularity can be attributed to its wide range of courses and user-friendly platform. edX, known for its partnership with prestigious universities, continues to appeal to learners seeking high-quality education. LinkedIn Learning's focus on professional development contributes to its share, while Khan Academy's free educational resources attract a diverse audience. Other platforms cater to specific niches, contributing to the overall online learning landscape.
As online learning continues to grow, platforms like Coursera and Udemy are likely to maintain their leading positions due to their established presence and continuous innovation. edX may see growth through strategic partnerships and course offerings. LinkedIn Learning is expected to attract more professionals seeking upskilling opportunities. Khan Academy's impact on K-12 education may increase, influencing its user base. Other platforms may differentiate themselves through unique features or specialized content to capture specific audiences.