The double pie chart illustrates the market share distribution of smart TV operating systems globally for the years 2023 and 2024. In 2023, Tizen by Samsung led the market with 19.6%, followed by webOS from LG at 11.7%. Android TV, Roku TV, Vidaa, and Other systems accounted for 12.2%, 6.5%, 5.7%, and 44.3%, respectively. Moving to 2024, Tizen maintained its lead with 20.3%, while webOS slightly increased to 12.0%. Android TV, Roku TV, Vidaa, and Other systems captured 13.4%, 7.1%, 6.0%, and 41.2% of the market share, respectively.
Tizen, developed by Samsung, and webOS, owned by LG, are prominent players in the smart TV operating systems market. Tizen's consistent performance and user-friendly interface have contributed to its market dominance. On the other hand, webOS is known for its intuitive design and seamless integration with LG smart TVs. Android TV, an operating system by Google, offers a wide range of apps and services, making it a popular choice among consumers. Roku TV provides a simple yet effective user experience, focusing on streaming services. Vidaa and Other systems cater to specific market segments, offering unique features and functionalities.
The global smart TV operating systems market is expected to witness further evolution in the coming years. Tizen and webOS are likely to continue their strong presence, leveraging their brand reputation and technological advancements. Android TV is anticipated to expand its market share with the increasing demand for smart TV devices. Roku TV may enhance its offerings to stay competitive in the market. Vidaa and Other systems could introduce innovative features to attract more users. Overall, the smart TV operating systems landscape is dynamic, with continuous developments and competition among key players.