In 2024, YouTube dominates the global streaming video hours with a share of 46.5%. Following YouTube, Netflix holds 8.2% of the market, while Amazon Prime Video and Disney Plus account for 6.0% and 4.3%, respectively. Facebook Watch captures a smaller share at 2.9%. The remaining 32.1% is attributed to other streaming platforms. This data indicates the significant influence of YouTube in the streaming video market.
YouTube's substantial share of 46.5% in global streaming video hours highlights its unrivaled position in the industry. With a vast library of user-generated content and professional productions, YouTube continues to attract a diverse audience worldwide. This dominance underscores the platform's impact on how people consume video content and engage with creators. YouTube's success serves as a benchmark for other streaming services striving to capture a larger market share.
While YouTube leads the market, the presence of other platforms like Netflix, Amazon Prime Video, Disney Plus, and Facebook Watch showcases the diversity in streaming services. Each platform offers unique content and features to cater to different audience preferences. The competition among these platforms drives innovation and content creation, ultimately benefiting consumers with a wide range of choices for their streaming needs.