The multi-series pie chart illustrates the market share distribution of key subscription video on demand (SVOD) platforms globally from 2020 to 2024. Netflix leads the market in 2020 with 37.2%, followed by Amazon Prime Video at 26.6%. Over the years, the market share of major players like Disney Plus, Apple TV Plus, HBO Max, and others shows varying trends. The data provides insights into the competitive landscape and the shifting preferences of consumers towards different SVOD platforms.
As per the chart data, Amazon Prime Video closely competes with Netflix in terms of market share throughout the forecast period. Disney Plus shows steady growth, indicating its rising popularity among viewers. Apple TV Plus and HBO Max also demonstrate incremental market share gains, albeit at a slower pace. The 'Other' category, comprising smaller SVOD platforms, experiences a decline in market share over the years. These trends highlight the intense competition and evolving dynamics within the global SVOD market.
Looking ahead, the projections suggest a gradual decline in market share for most platforms by 2024. While Netflix maintains its lead, its market share is expected to decrease slightly. Amazon Prime Video and Disney Plus are projected to maintain their positions, with marginal fluctuations in market share. Apple TV Plus and HBO Max may see moderate growth, but the overall trend indicates a more fragmented market with increasing competition. Understanding these dynamics is crucial for stakeholders in the SVOD industry to adapt to changing consumer preferences and market conditions.