In 2024, the global smartphone operating system market share was dominated by Android with a significant share of 70.9%. iOS, the operating system developed by Apple Inc., held a notable 28.4% share. Other operating systems collectively accounted for a minor 0.7% share. The data indicates the widespread popularity of Android in the smartphone market, showcasing its dominance over its competitors. iOS, known for its user-friendly interface and seamless integration with Apple devices, maintained a substantial market share. The minimal share of Other operating systems highlights the duopoly of Android and iOS in the global smartphone market.
Android's commanding market share of 70.9% in 2024 underscores its position as the leading operating system for smartphones worldwide. The open-source nature of Android has contributed to its widespread adoption by various manufacturers, offering users a diverse range of devices across different price points. Google's continuous innovation and updates to the Android platform have ensured its relevance and competitiveness in the market. The customizable nature of Android allows users to personalize their devices according to their preferences, further enhancing its appeal. Android's extensive app ecosystem, including the Google Play Store, provides users with a vast selection of applications, reinforcing its popularity among consumers.
With a market share of 28.4% in 2024, iOS remains a significant player in the global smartphone market. Apple's ecosystem, characterized by seamless integration between its devices and services, has been a key factor in maintaining iOS's market share. The premium quality of Apple products, coupled with a strong emphasis on user privacy and security, has cultivated a loyal customer base for iOS. The App Store, known for its curated selection of high-quality apps, adds value to the iOS experience. Apple's focus on design, performance, and user experience continues to differentiate iOS in a competitive market landscape, appealing to users seeking a premium mobile experience.