In 2024, the global video streaming market revenue share by platform reveals that Netflix dominates with 44.2%. Amazon Prime Video follows with 16.7%, while Disney Plus holds 14.5%. Apple TV Plus and HBO Max account for 7.0% and 6.4%, respectively. Other platforms collectively contribute 11.2% to the market share. This data indicates Netflix's significant lead in the industry, with a substantial gap between its closest competitors. The distribution of revenue among these platforms reflects the preferences of consumers worldwide, showcasing the popularity of certain streaming services over others.
The global video streaming market in 2024 is primarily led by Netflix, capturing a substantial revenue share of 44.2%. Amazon Prime Video and Disney Plus follow closely behind, with revenue shares of 16.7% and 14.5%, respectively. Apple TV Plus and HBO Max hold smaller but notable portions of 7.0% and 6.4%. Other platforms collectively contribute 11.2% to the market share. These key players compete in a dynamic landscape, offering diverse content and services to attract and retain subscribers. Understanding the revenue distribution among these platforms is crucial for stakeholders in the streaming industry to strategize effectively and capitalize on market trends.
Looking ahead, the video streaming market is expected to witness continued growth and evolution. Netflix's dominant position is likely to face increasing competition from emerging platforms and existing players expanding their content libraries. Amazon Prime Video and Disney Plus are expected to strengthen their market presence, leveraging exclusive content and strategic partnerships. Apple TV Plus and HBO Max may explore innovative approaches to enhance user engagement and retention. The landscape of the video streaming market is dynamic, with shifting consumer preferences and technological advancements shaping the industry's trajectory.